Looking to build up its post-purchase relationships,General Motors recently launched a service whereby GM vehicle owners can sign up to get e-mail service reminders,access information about GM vehicles,and receive special promotions.What is General Motors using to enhance its customer relationships?
A) data mining
B) valence management
C) campaign management
D) modelling

Question

Quizplus · Accepted Answer

General Motors is using a service to remind vehicle owners to book their service and offer special promotions by launching a service whereby GM vehicle owners can sign up to get e-mail service reminders, access information about GM vehicles, and receive special promotions. This type of service is an example of campaign management, which aims to create and execute targeted marketing campaigns that foster customer loyalty and enhance customer relationships.

Looking to Build Up Its Post-Purchase Relationships,General Motors Recently Launched