What is the development of product offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships?
A) transaction management
B) knowledge management
C) data mining
D) campaign management

Question

Quizplus · Accepted Answer

This process is known as campaign management, which involves developing customized product offerings for specific customer segments, determining the appropriate pricing for these offerings, and communicating the offerings through targeted marketing campaigns. Campaign management is a key component of customer relationship management (CRM) and helps to enhance customer relationships by providing customers with tailored solutions to their needs and preferences.

What Is the Development of Product Offerings Customized for the Appropriate