What was the technique used to suggest that the customer who wanted to buy the $29 shirt would also be a likely prospect for the cigar humidor?
A) recency-frequency-monetary analysis
B) predictive modelling
C) market aggregation
D) customer segmentation

Question

Quizplus · Accepted Answer

Predictive modelling involves analyzing customer data to predict their future behavior or purchasing patterns. By using this technique, the retailer may have identified that customers who purchase a certain type of shirt are also likely to be interested in purchasing a cigar humidor, leading to the suggestion to the customer.

What Was the Technique Used to Suggest That the Customer