After Ruth and Mike had paid in advance for their week's stay at a country inn,Ruth felt like they might have chosen poorly and that they were committing themselves to stay at a place they might hate.Then Ruth got a letter from the inn's owner stating that she was looking forward to their visit and asking what they most enjoyed for breakfast.How did the hospitality of the letter deal with Ruth's cognitive dissonance?
A) by cross-selling
B) by implementing a penetration strategy
C) by reinforcing her purchase decision
D) by disintermediation

Question

Quizplus · Accepted Answer

The letter from the inn's owner reassured Ruth that the inn was looking forward to their visit and personalized the experience by asking about their breakfast preferences. This reinforced their decision to stay at the inn and reduced any potential cognitive dissonance Ruth may have had about their choice. This is an example of reinforcing a purchase decision through personalized and welcoming hospitality.

After Ruth and Mike Had Paid in Advance for Their