"Lots of organizations have customer data,but not in a way that's useful," said a speaker at the Canadian Marketing Association's National Convention."Retailers have all kinds of data in different places-they didn't have a single view of the customer." The speaker is criticizing how retailers do NOT use which of the following?
A) information distribution centres
B) information extraction mines
C) data warehouses
D) marketing information systems

Question

Quizplus · Accepted Answer

The speaker is criticizing retailers for not having a single view of the customer, indicating that they are lacking a data warehouse. Information distribution centres, information extraction mines, and marketing information systems are not mentioned and therefore cannot be assumed to be lacking.

"Lots of Organizations Have Customer Data,but Not in a Way