In a speech,David Poirier,executive VP,CIO of Hudson's Bay Company said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." What could Hudson's Bay use to profile customer segments for better CRM marketing efforts?
A) a data mart
B) a decision support system
C) a customer information system
D) a data warehouse

Question

Quizplus · Accepted Answer

Hudson's Bay would need a data warehouse to consolidate all their data and provide a single view of the customer. A data mart, decision support system, and customer information system may be components of the data warehouse solution but alone, they would not provide the necessary comprehensive customer view.

In a Speech,David Poirier,executive VP,CIO of Hudson's Bay Company Said,"We