While a differentiated marketing strategy allows a firm to diversify,a major difficulty associated with differentiated marketing is _____.
A)the need to create and maintain distinct images
B)that a market segment may be cluttered
C)that competition is increased
D)that one market plan may not adequately cover both segments

Question

Quizplus · Accepted Answer

Differentiated marketing requires creating and maintaining distinct images for each target segment, which can be resource-intensive and complex.

While a Differentiated Marketing Strategy Allows a Firm to Diversify,a