A store positioning map for bookstores found various stores occupying each quadrant (classical to contemporary and full-service to self-service).This map illustrates that _____.
A)many different market segments exist
B)a mass marketing strategy could be effective
C)the ideal target market should be classical,full-service
D)few opportunities exist for additional bookstores

Question

Quizplus · Accepted Answer

The fact that various stores are found occupying each quadrant on the store positioning map indicates that there are different market segments with varying preferences and purchasing behaviors. This presents an opportunity for bookstores to target specific segments with tailored products and services.

A Store Positioning Map for Bookstores Found Various Stores Occupying