A retailer operates different store formats to appeal to different groups of customers.This strategy illustrates _____ marketing.
A)target
B)concentrated
C)mass
D)differentiated

Question

Quizplus · Accepted Answer

In differentiated marketing, a company targets different market segments with specific marketing strategies for each segment. By using different store formats to appeal to different groups of customers, the retailer is adopting a differentiated marketing strategy.

A Retailer Operates Different Store Formats to Appeal to Different