A retailer is concerned about measuring the impact of Sunday store openings in generating additional sales (beyond the current Monday through Saturday openings).Which stage of the marketing research process is the retailer involved in?
A)generating primary data
B)examining secondary data
C)making recommendations
D)problem definition

Question

Quizplus · Accepted Answer

The retailer is in the problem definition stage of the marketing research process. They are identifying a specific problem or concern that they need to study further.

A Retailer Is Concerned About Measuring the Impact of Sunday