A store's image can be studied using _____.
A)observation
B)extrapolation
C)sales data
D)the semantic differential

Question

Quizplus · Accepted Answer

The semantic differential is a research tool used to gather information on people's perceptions and attitudes towards a particular subject or concept. In the context of a store's image, the semantic differential can be used to gather data on how customers perceive the store in terms of factors such as atmosphere, cleanliness, pricing, product quality, and customer service. This can provide valuable insights into areas where the store may need to improve or capitalize on its strengths. Observation can also be useful for studying a store's image, but it may be more limited in terms of the amount and accuracy of data collected. Sales data and extrapolation do not directly relate to studying a store's image.

A Store's Image Can Be Studied Using _____