A retailer has a data base of past sales by size distribution.This data base is used as a guide in ordering decisions.The data base is an example of _____.
A)external secondary data
B)internal secondary data
C)a survey
D)primary data

Question

Quizplus · Accepted Answer

The data base of past sales is collected and maintained by the retailer, making it an example of internal secondary data. External secondary data would come from sources outside of the company, such as industry reports or government data. A survey would involve actively collecting data from customers or other individuals, while primary data is collected for a specific purpose or research question and not necessarily for use in guiding ordering decisions.

A Retailer Has a Data Base of Past Sales by Size