Which problem definition topic is most likely to require primary data collection?
A)to determine the percent of females living in Florida
B)to determine a retailer's image based upon fashion leadership and pricing variables
C)to determine the growth in the service economy in terms of employment
D)to analyze the percent of adult females that work on a full-time basis

Question

Quizplus · Accepted Answer

In order to determine a retailer's image based upon fashion leadership and pricing variables, primary data collection through surveys or interviews with customers and potential customers would be necessary. The other options can be answered using existing secondary data sources.

Which Problem Definition Topic Is Most Likely to Require Primary