The value a customer derives from a brand over and above the value derived from the physical attributes is called
A) brand equity.
B) brand value.
C) brand name.
D) brand trademark.
E) brand loyalty.

Question

Quizplus · Accepted Answer

Brand equity refers to the additional value that a customer associates with a particular brand beyond the perceived physical attributes. This value can be derived from the brand's reputation, perceived quality, customer service, and other intangible factors.

The Value a Customer Derives from a Brand Over and Above