The first step in the process of building a brand is:
A) identify and establish brand values and positioning strategy.
B) grow and sustain brand equity.
C) measure and interpret brand performance.
D) establish a target market.
E) plan and implement brand marketing programs.

Question

Quizplus · Accepted Answer

Identifying and establishing brand values and positioning strategy is the first step in building a brand because it sets the foundation for all future brand marketing efforts. It involves understanding the target market, competition, and unique selling proposition of the brand, which informs the brand's messaging and visual identity. Without a clear brand identity and positioning, the brand will struggle to connect with consumers and differentiate itself from competitors.

The First Step in the Process of Building a Brand