All of the following are benefits of branding, EXCEPT
A) Brands allow consumers to make informed decisions by distinguishing products.
B) Brand name suggests a level of quality.
C) Brand name means products are cheaper.
D) Brands give products a "personality."
E) There can be psychological rewards for possessing brands.

Question

Quizplus · Accepted Answer

Branding does not necessarily mean that products are cheaper. In fact, some brands are associated with higher prices due to their perceived quality or exclusivity. All the other options are benefits of branding, such as helping consumers make informed decisions, suggesting a level of quality, giving products a personality, and providing psychological rewards.

All of the Following Are Benefits of Branding, EXCEPT