Despite many consumer reports citing the reliability of Honda cars, Jim will only buy General Motors' vehicles. This is an example of
A) brand name.
B) brand recognition.
C) brand insistence.
D) brand equity.
E) brand preference.

Question

Quizplus · Accepted Answer

The consumer's insistence on only buying General Motors' vehicles despite the reliability of Honda cars indicates brand insistence, where the consumer has a strong loyalty towards a particular brand and is not willing to consider other options.

Despite Many Consumer Reports Citing the Reliability of Honda Cars