The primary benefit of a product or service that distinguishes it from its competitors is also called a(n)
A) positioning statement.
B) brand name.
C) USP.
D) brand differentiator.
E) ASP.

Question

Quizplus · Accepted Answer

A USP (Unique Selling Proposition) is defined as the primary benefit of a product or service that sets it apart from its competitors. It is what makes the product or service unique and valuable to consumers. A positioning statement is a statement that describes how a company wants its target audience to perceive its product or service. A brand name is a name given to a company, product or service. A brand differentiator is a unique feature or benefit that sets a brand apart from its competitors. An ASP (Application Service Provider) refers to a company that provides software or services over the internet.

The Primary Benefit of a Product or Service That Distinguishes