Dave likes to use Tide detergent to wash his clothes and will usually buy Tide, if it is available at his grocery store. This is an example of
A) brand recognition.
B) brand naming.
C) brand preference.
D) brand suspension.
E) brand insistence.

Question

Quizplus · Accepted Answer

Dave has a preference for Tide detergent, which means he prefers that brand over other brands. He will choose Tide if it is available at his grocery store. This is an example of brand preference.

Dave Likes to Use Tide Detergent to Wash His Clothes