The degree of consumer attachment to a particular brand is called
A) branding.
B) brand recognition.
C) brand insistence.
D) brand preference.
E) brand loyalty.

Question

Quizplus · Accepted Answer

The degree of consumer attachment to a particular brand is called brand loyalty. Brand loyalty refers to a customer's commitment to a particular brand, which often translates into repeat purchases and positive word-of-mouth recommendations. It is considered the highest level of brand engagement and can result in significant benefits for the brand, such as increased sales and market share.

The Degree of Consumer Attachment to a Particular Brand Is