Crest's advertising focuses on the fact that it is the brand preferred by most consumers and dentists. This is an example of
A) innovation positioning.
B) leadership positioning.
C) image positioning.
D) head-on positioning.
E) channel positioning.

Question

Quizplus · Accepted Answer

This is an example of leadership positioning, as Crest is positioning itself as the leading brand according to both consumer and professional preferences.

Crest's Advertising Focuses on the Fact That It Is the Brand