A researcher follows a consumer around a supermarket,taking note of all the products the consumer purchases.
A)a focus group
B)an ethnography
C)a case study
D)a consumer interview
E)a projective technique

Question

Quizplus · Accepted Answer

An ethnography involves observing and studying an individual or group of people in their natural setting, in this case, a supermarket. The researcher is taking note of the consumer's behavior and purchases, which fits the definition of ethnography.

A Researcher Follows a Consumer Around a Supermarket,taking Note of All