Many researchers use ________ to get at people's underlying feelings,especially when they think people will be unwilling to express their true reactions.
A)concept testing
B)ethnographic methods
C)biofeedback techniques
D)projective techniques
E)hypothetical testing

Question

Quizplus · Accepted Answer

Projective techniques are used to uncover people's underlying thoughts, feelings, and motivations. They involve presenting an ambiguous stimulus (such as a picture, word, or story) and asking respondents to describe or interpret it. The theory is that the respondent's answer will reveal something about their unconscious thoughts or emotions. These techniques are especially useful when researching sensitive topics or when respondents may be unwilling to express their true feelings directly.

Many Researchers Use ________ to Get at People's Underlying Feelings,especially