A consumer is shown a photo of a meal served on an airplane and asked what their neighbour would think about the meal.
A)an ethnography
B)a projective technique
C)a focus group
D)a consumer interview
E)a case study

Question

Quizplus · Accepted Answer

This is a projective technique as the consumer is not being asked directly about their own thoughts on the meal, but instead asked to speculate on what their neighbor would think. This technique is often used to uncover underlying attitudes and perceptions that consumers may not express directly.

A Consumer Is Shown a Photo of a Meal Served