Modifying a product's position in response to marketplace changes is called ________.
A)re-segmentation
B)attribute positioning
C)differentiation
D)repositioning
E)regrouping

Question

Quizplus · Accepted Answer

Repositioning refers to changing a product's position in the marketplace in response to changes in the competitive landscape or other environmental factors. This can involve re-segmentation, differentiation, or regrouping of attributes, but its ultimate goal is to modify how the product is perceived by consumers relative to the competition.

Modifying a Product's Position in Response to Marketplace Changes Is