The market segment towards which an organisation directs its marketing efforts is referred to as its ________.
A)financial base
B)customer base
C)customer market
D)target market
E)demographic target

Question

Quizplus · Accepted Answer

The term used to refer to the market segment towards which an organisation directs its marketing efforts is its target market. Option A is incorrect as financial base refers to the financial resources of an organisation. Option B is partially correct as customer base refers to current customers of an organisation, but it does not encompass the entire market towards which the organisation directs its marketing efforts. Option C is incorrect as customer market is not a commonly used term in marketing. Option E is incorrect as demographic target refers specifically to targeting customers based on certain demographic variables such as age, gender, income, etc. and does not encompass the entire target market.

The Market Segment Towards Which an Organisation Directs Its Marketing