A viable target market should ________.
A)be large enough to be profitable now and in the future
B)have homogeneous wants and needs that differ from those of other segments
C)be reachable through marketing communications
D)be measurable
E)All of the above

Question

Quizplus · Accepted Answer

A viable target market should possess all the characteristics mentioned in the options. It should be large enough to be profitable in the present as well as in the future, have homogeneous needs and wants separate from other segments, be reachable through marketing communications, and measurable. Therefore all the options- A, B, C, D are essential characteristics of a viable target market making option E the most accurate.

A Viable Target Market Should ________