With a ________ marketing strategy,products and the messages about them are tailored to the individual customer.
A) differentiated
B) customised
C) concentrated
D) heterogeneous
E) fragmented
Correct Answer:
Verified
Q84: Modifying a product's position in response to
Q85: Fisher & Paykel,the household appliance manufacturer,offers customers
Q86: A company that develops one or more
Q87: With mass customisation,a basic good is modified
Q88: Concentrated target marketing strategies are the same
Q90: You work for a company that manufactures
Q91: A company would adopt an undifferentiated targeting
Q92: Bob loves ferrets,the furry animals,so much that
Q93: A company that offers one or more
Q94: The cosmetics giant L'Oreal has the resources
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