Procter & Gamble introduced its ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting across the whole country.General Foods was able to enter the ________ stage of the new-product development process before Procter & Gamble could.
A)concept testing
B)business analysis
C)commercialisation
D)idea generation
E)product concept development

Question

Quizplus · Accepted Answer

General Foods was able to enter the commercialization stage of the new-product development process before Procter & Gamble could.

Procter & Gamble Introduced Its Ready-To-Spread Frosting in a Small