Consumers must engage in a great amount of learning to use a ________ because no similar product has ever been on the market.
A)dynamically continuous innovation
B)nonradical innovation
C)competitive innovation
D)continuous innovation
E)discontinuous innovation

Question

Quizplus · Accepted Answer

Discontinuous innovation refers to a completely new and unfamiliar product that requires a significant amount of learning and adjustments from the consumers, as there are no existing similar products on the market.

Consumers Must Engage in a Great Amount of Learning to Use