The first stage of the new-product development process is ________.
A)a business analysis
B)idea generation
C)idea screening
D)concept testing
E)problem recognition

Question

Quizplus · Accepted Answer

The first stage in the new-product development process is idea generation, where the company generates ideas for new products through sources such as brainstorming, customer feedback, and market research.

The First Stage of the New-Product Development Process Is ________