McCain's decides to develop a new microwaveable range called 'Funky Fries'.The fries are sold in single serving containers and are available in flavours such as 'Cheese and Onion','Thai Curry','Mexican Spicy' and 'Cocoa Crispers'.'Funky Fries' are an example of a ________.
A)dynamically continuous innovation
B)nonradical innovation
C)competitive innovation
D)continuous innovation
E)discontinuous innovation

Question

Quizplus · Accepted Answer

'Funky Fries' represent a continuous innovation as they are an extension of an existing product (fries) with new flavors, which does not require consumers to change their behavior significantly.

McCain's Decides to Develop a New Microwaveable Range Called 'Funky