Question 1

A table that shows the number of respondents who gave each possible answer to each
Question in the data set is called a(n):
A)validation.
B)one-way frequency table.
C)coding.
D)editing.
E)cross-tabulation.

Accepted Answer

A one-way frequency table is used to display the number of respondents who gave each possible answer to a single question in the data set. This table is useful for analyzing the distribution of responses and identifying patterns. The other options listed are not relevant to this process.

Question 2

When the instructions for an interviewer tell the interviewer to go ahead to Question #20
If the respondent answers "No" to Question #16,this is an example of a(n):
A)scan.
B)coding.
C)validation.
D)marginal error.
E)skip pattern.

Accepted Answer

This is an example of a skip pattern, where the instructions for the interviewer tell them to skip ahead to Question #20 if the respondent answers "No" to Question #16. This skips over any questions in between that are not relevant to the respondent's answer to Question #16.

Question 3

The variance of a set of data is equal to:
A)the square of the standard deviation.
B)the square of the standard error of the mean.
C)the standard deviation.
D)the standard error of the mean.
E)the square root of the standard deviation.

Accepted Answer

The variance is defined as the average of the squared deviations from the mean, which is equal to the square of the standard deviation.

Question 4

When information is checked for violation of skip patterns during data entry,this process
Is called:
A)intelligent data entry.
B)coding.
C)validation.
D)scanning.
E)editing.

Accepted Answer

The answer of When information is checked for violation of...

Question 5

Which of the following would be the best way to summarize the "average income" in
Webster Groves,Missouri?
A)Mean
B)Standard deviation
C)Median
D)Standard error of the mean
E)Mode

Accepted Answer

The median would be the best way to summarize the average income in Webster Groves, Missouri. This is because the median represents the middle value in a data set, which would give a better representation of the typical income in the area compared to the mean, which can be skewed by outliers. The standard deviation, standard error of the mean, and mode are not appropriate for summarizing average income.

Question 6

The final computer check of data that has been entered into a computer is called:
A)editing.
B)scanning.
C)coding.
D)validation.
E)machine cleaning.

Accepted Answer

The answer of The final computer check of data that...

Question 7

For each cell in a cross-tabulation,there are three percentage figures that can be recorded.

Accepted Answer

The three percentage figures that can be recorded for each cell in a cross-tabulation are the row percentage, the column percentage, and the total percentage.

Question 8

Which of the following graphs would be the simplest way to report the net income of
Wal-Mart over the 10-year period?
A)Bar charts
B)Line charts
C)Pie charts
D)Stacked-bar charts
E)3-D Pie charts

Accepted Answer

Line charts would be the simplest way to show the trend in Wal-Mart's net income over the 10-year period. They allow for easy comparison of year-to-year changes and show the overall direction of the company's profits. Bar charts, stacked-bar charts, and pie charts may not be as effective at showing long-term trends in net income. 3-D pie charts should be avoided as they can distort the visualization and make it difficult to accurately compare the data.

Question 9

If 200 people were asked a question during an in-depth interview,and 25 of them
Answered: "Don't Know," how many people should be analyzed as answering the question?
A)225
B)200
C)150
D)175
E)190

Accepted Answer

The answer of If 200 people were asked a question...

Question 10

The process of checking completed interviews to find mistakes that were made by the
Interviewer is called:
A)data entry.
B)editing.
C)validation.
D)scanning.
E)coding.

Accepted Answer

Editing involves reviewing completed interviews to identify and correct any errors made by the interviewer. This is an important step to ensure data accuracy and reliability. Data entry refers to the process of entering responses into a computer program or database, while validation involves checking the accuracy and completeness of data. Scanning and coding are other data processing activities that may be involved in conducting surveys, but they are not related to checking for interviewer mistakes.

Question 11

Data that can be shown as a line chart can also be shown as a bar chart.

Accepted Answer

This is true because both line charts and bar charts are used to represent quantitative data and can show trends or comparisons between different values. The main difference is the way the data is visualized, with a line chart using a continuous line to connect data points and a bar chart using bars to represent each value. However, both chart types can be used for the same data depending on the preference of the viewer or the purpose of the analysis.

Question 12

When a field supervisor phones respondents who were interviewed yesterday in a shopping mall to ask them if they were asked a few critical questions during the interview,this is part of the process of:
A)coding.
B)participant observation.
C)validation.
D)scanning.
E)editing.

Accepted Answer

The field supervisor's task of validating whether critical questions were asked during the interview is part of the process of validation. Validation is the process of ensuring the accuracy and reliability of the data collected, and it involves checking if the right questions were asked in the right way and if the collected data accurately reflects the respondents' answers. The other options (coding, participant observation, scanning, and editing) do not specifically relate to the task of the field supervisor in this scenario.

Question 13

Descriptive statistics are the most efficient way to summarize large data sets.

Accepted Answer

Descriptive statistics provide a way to summarize large data sets by giving measures such as central tendency, variation, and shape. This makes it easier to understand and interpret the data.

Question 14

During a taste test for a new type of chili,if the respondent,when asked how they liked
The taste,replied: "It was pretty good." If the interviewer then asks: "What do you mean by 'pretty good'"?,what type of technique is the interviewer using?
A)Simulation
B)Coding
C)Scanning
D)Probing
E)Cross tabulating

Accepted Answer

The interviewer is using the probing technique to further explore the respondent's opinion and understand what they meant by "pretty good".

Question 15

What is the mean of the following set of scores?
2
4
8
6
3
A)5.00
B)4.60
C)4.00
D)3.00
E)3.50

Accepted Answer

The answer of What is the mean of the following...

Question 16

The process of converting information so that it can be read by a computer is called:
A)validation.
B)editing.
C)cleaning.
D)data entry.
E)cross-tablulating

Accepted Answer

The process of converting information into a format that can be read by a computer is known as data entry. This involves manually inputting data into a computer system using a keyboard or other input device.

Question 17

When the responses to one question on a survey are compared to the responses of another
Question on that survey,this process is called:
A)editing.
B)coding.
C)cross tabulation.
D)scanning.
E)validation.

Accepted Answer

Cross tabulation involves analyzing the responses to one question in relation to another question on the same survey. This helps to identify patterns and relationships between variables. Editing involves checking for errors and completeness in the survey responses. Coding involves assigning numerical values or labels to responses. Scanning involves the use of technology to capture and record survey responses. Validation involves examining the accuracy and consistency of survey responses.

Question 18

It is very important to precode answers to open-ended questions on a survey.

Accepted Answer

Pre-coding answers to open-ended questions on a survey would defeat the purpose of obtaining open-ended responses. Open-ended questions are meant to solicit free-form, spontaneous answers from respondents, without any limitations on the kind of response they give. Pre-coding such responses would force respondents to pick specific answers from a pre-set list, which defeats the purpose of asking open-ended questions in the first place.

Question 19

Which of the following is the simplest form of graph in marketing research?
A)Line charts
B)Pie charts
C)Stacked-bar charts
D)3-D pie charts
E)Bar charts

Accepted Answer

The answer of Which of the following is the simplest...

Question 20

During an in-depth personal interview,the interviewer should record the respondent's
responses verbatim.

Accepted Answer

Recording the respondent's responses verbatim helps to ensure accuracy and avoid any misrepresentation or distortion of their words.

Quiz 15: Data Processing and Fundamental Data Analysis

A table that shows the number of respondents who gave each possible answer to each Question in the data set is called a(n) :

When the instructions for an interviewer tell the interviewer to go ahead to Question #20 If the respondent answers "No" to Question #16,this is an example of a(n) :

The variance of a set of data is equal to:

When information is checked for violation of skip patterns during data entry,this process Is called:

Which of the following would be the best way to summarize the "average income" in Webster Groves,Missouri?

The final computer check of data that has been entered into a computer is called:

For each cell in a cross-tabulation,there are three percentage figures that can be recorded.

Which of the following graphs would be the simplest way to report the net income of Wal-Mart over the 10-year period?

If 200 people were asked a question during an in-depth interview,and 25 of them Answered: "Don't Know," how many people should be analyzed as answering the question?

The process of checking completed interviews to find mistakes that were made by the Interviewer is called:

Data that can be shown as a line chart can also be shown as a bar chart.

When a field supervisor phones respondents who were interviewed yesterday in a shopping mall to ask them if they were asked a few critical questions during the interview,this is part of the process of:

Descriptive statistics are the most efficient way to summarize large data sets.

During a taste test for a new type of chili,if the respondent,when asked how they liked The taste,replied: "It was pretty good." If the interviewer then asks: "What do you mean by 'pretty good'"?,what type of technique is the interviewer using?

What is the mean of the following set of scores? 2 4 8 6 3

The process of converting information so that it can be read by a computer is called:

When the responses to one question on a survey are compared to the responses of another Question on that survey,this process is called:

It is very important to precode answers to open-ended questions on a survey.

Which of the following is the simplest form of graph in marketing research?

During an in-depth personal interview,the interviewer should record the respondent's responses verbatim.