Deck 15: Data Processing and Fundamental Data Analysis

Question 1

A table that shows the number of respondents who gave each possible answer to each
Question in the data set is called a(n):

A)validation.
B)one-way frequency table.
C)coding.
D)editing.
E)cross-tabulation.

Answer 1

B

Question 2

When the instructions for an interviewer tell the interviewer to go ahead to Question #20
If the respondent answers "No" to Question #16,this is an example of a(n):

A)scan.
B)coding.
C)validation.
D)marginal error.
E)skip pattern.

Answer 2

E

Question 3

The variance of a set of data is equal to:

A)the square of the standard deviation.
B)the square of the standard error of the mean.
C)the standard deviation.
D)the standard error of the mean.
E)the square root of the standard deviation.

Answer 3

A

Question 4

When information is checked for violation of skip patterns during data entry,this process
Is called:

A)intelligent data entry.
B)coding.
C)validation.
D)scanning.
E)editing.

Question 5

Which of the following would be the best way to summarize the "average income" in
Webster Groves,Missouri?

A)Mean
B)Standard deviation
C)Median
D)Standard error of the mean
E)Mode

Question 6

The final computer check of data that has been entered into a computer is called:

A)editing.
B)scanning.
C)coding.
D)validation.
E)machine cleaning.

Question 7

For each cell in a cross-tabulation,there are three percentage figures that can be recorded.

Question 8

Which of the following graphs would be the simplest way to report the net income of
Wal-Mart over the 10-year period?

A)Bar charts
B)Line charts
C)Pie charts
D)Stacked-bar charts
E)3-D Pie charts

Question 9

If 200 people were asked a question during an in-depth interview,and 25 of them
Answered: "Don't Know," how many people should be analyzed as answering the question?

A)225
B)200
C)150
D)175
E)190

Question 10

The process of checking completed interviews to find mistakes that were made by the
Interviewer is called:

A)data entry.
B)editing.
C)validation.
D)scanning.
E)coding.

Question 11

Data that can be shown as a line chart can also be shown as a bar chart.

Question 12

When a field supervisor phones respondents who were interviewed yesterday in a shopping mall to ask them if they were asked a few critical questions during the interview,this is part of the process of:

A)coding.
B)participant observation.
C)validation.
D)scanning.
E)editing.

Question 13

Descriptive statistics are the most efficient way to summarize large data sets.

Question 14

During a taste test for a new type of chili,if the respondent,when asked how they liked
The taste,replied: "It was pretty good." If the interviewer then asks: "What do you mean by 'pretty good'"?,what type of technique is the interviewer using?

A)Simulation
B)Coding
C)Scanning
D)Probing
E)Cross tabulating

Question 15

What is the mean of the following set of scores?
2
4
8
6
3

A)5.00
B)4.60
C)4.00
D)3.00
E)3.50

Question 16

The process of converting information so that it can be read by a computer is called:

A)validation.
B)editing.
C)cleaning.
D)data entry.
E)cross-tablulating

Question 17

When the responses to one question on a survey are compared to the responses of another
Question on that survey,this process is called:

A)editing.
B)coding.
C)cross tabulation.
D)scanning.
E)validation.

Question 18

It is very important to precode answers to open-ended questions on a survey.

Question 19

Which of the following is the simplest form of graph in marketing research?

A)Line charts
B)Pie charts
C)Stacked-bar charts
D)3-D pie charts
E)Bar charts

Question 20

During an in-depth personal interview,the interviewer should record the respondent's
responses verbatim.