If all of the alternatives in rank-order scales are not included in the list of alternatives to be ranked,the results of the study can be very misleading or even wrong.

Question

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If all of the alternatives are not included in the ranked list, the results cannot accurately reflect respondents' true preferences, as they may be forced to choose from a limited set of options that do not fully represent their choices. This can lead to biased or inaccurate conclusions drawn from the study results.

If All of the Alternatives in Rank-Order Scales Are Not