What type of scale is the following in a telephone survey?
How would you rate the prices at Macy's department store in St.Louis?
+3
+2
+1
Price
─ 1
─ 2
─ 3
A)Likert scale
B)Forced choice scale
C)Stapel scale
D)Unbalanced scale
E)Semantic differential scale

Question

Quizplus · Accepted Answer

The Stapel scale is being used in this telephone survey. It is a unipolar rating scale that measures the magnitude of attitude. The scale has no neutral point and can range from -5 to +5 or -7 to +7. In this case, the scale ranges from -3 to +3, with 0 being left out for simplicity.

What Type of Scale Is the Following in a Telephone