What type of scale is involved if adult women are asked to place five brands of eye shadow in sequence so that "1" is assigned to the eye shadow with the highest-quality applicator,and "5" is assigned to the eye shadow with the lowest-quality applicator?
A)Balanced scale
B)Purchase intent scale
C)Unbalanced scale
D)Rank-order scale
E)Paired comparison scale

Question

Quizplus · Accepted Answer

This is a rank-order scale because the women are asked to place the brands in order from "1" to "5" based on the quality of the applicator.

What Type of Scale Is Involved If Adult Women Are