What type of scale is the following?
How would you rate the TV ads for UMB Bank in St.Louis?
Not interesting : _____ : _____ : _____ : _____ : _____ : _____ : _____ : Interesting
A) Semantic differential scale
B) Stapel scale
C) Likert scale
D) Forced choice scale
E) Itemized rating scale
Correct Answer:
Verified
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