Which one of the following statements is TRUE regarding a customer benefit package (CBP)?
A) A CBP consists of a primary good and a primary service coupled together.
B) A variant is a CBP feature that strictly adheres to the standard CBP.
C) The size of the circles in the CBP framework can signify the relative importance of each good and service.
D) When defining a CBP, the features determined by management accurately describe customers' wants and needs.

Question

Quizplus · Accepted Answer

The size of the circles in the Customer Benefit Package (CBP) framework is used to signify the relative importance of each good and service included in the package, indicating how significant each component is in delivering value to the customer.

Which One of the Following Statements Is TRUE Regarding a Customer