Which of the following statements about goods and services is TRUE?
A) The demand for services is independent of time.
B) A durable good is a product that typically lasts for less than three years.
C) A good example of a nondurable good is furniture.
D) A service encounter can consist of one or more moments of truth.

Question

Quizplus · Accepted Answer

"Moment of truth" refers to any point in a service interaction where the quality of the service can be evaluated by the customer. A service encounter can consist of one or more moments of truth. Therefore, statement D is correct. A is incorrect since the demand for services can be affected by various factors including time. B is incorrect since durable goods are products that typically last for more than three years. C is incorrect since furniture is usually considered a durable good because it lasts for more than three years.

Which of the Following Statements About Goods and Services Is