A customer benefit package (CBP) includes _____.
A) only core offerings
B) only peripheral offerings
C) either core or peripheral offerings but not both
D) both core offerings as well as peripheral offerings

Question

Quizplus · Accepted Answer

A customer benefit package includes both core offerings (such as the actual product/service being sold) and peripheral offerings (such as warranties, customer service, delivery options, etc.). These elements work together to create a comprehensive package of benefits for the customer.

A Customer Benefit Package (CBP) Includes _____