When a famous celebrity's name is used on perfumes in return for a fee, this is known as:
A) capital marketing.
B) licensing.
C) family branding.
D) product form marketing.

Name: When a famous celebrity's name is used on perfumes in return for a fee, this is known as: A) capital marketing. B) licensing. C) family branding. D) product form marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is known as licensing, where a company pays a fee to use a celebrity's name or likeness on their product.

When a Famous Celebrity's Name Is Used on Perfumes in Return