Ben drives to work at the same time every morning listening to the radio. Each morning he hears the same radio commercial for home appliances and after a week of hearing the ad, he is able to completely block the ad out when it comes on. This is an example of:
A) reminder advertising.
B) highly dogmatic consumer.
C) advertising wearout.
D) repetition.
Correct Answer:
Verified
Q25: Licensing is a marketing strategy that operates
Q26: _ increases the strength of the association
Q27: It is difficult to overthrow a brand
Q28: The classical conditioning principle that encourages firms
Q29: Some marketers try to avoid advertising wearout
Q31: _ is the practice of marketing a
Q32: When a famous celebrity's name is used
Q33: The product imitator hopes that the consumer
Q34: In _, consumers can be viewed as
Q35: Campbell's soup company continues to add new
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents