The classical conditioning principle that encourages firms to make a product which is as similar to the leading brand as legally possible is:
A) conditioned response.
B) stimulus variance.
C) stimulus generalisation.
D) repetition.

Question

Quizplus · Accepted Answer

Stimulus generalisation is the classical conditioning principle that suggests that similar stimuli can elicit similar responses. In the context of marketing, this means that firms try to make their products resemble the market leader as closely as possible to create similar buying behaviour among consumers. Therefore, option C is the most suitable answer.

The Classical Conditioning Principle That Encourages Firms to Make a Product