In ________, consumers can be viewed as information seekers who use logical and perceptual relations between events, together with their own preconceptions, to form a sophisticated representation of the world.
A) relationship theory
B) motivation theory
C) neo-Pavlovian theory
D) learning theory

Question

Quizplus · Accepted Answer

Neo-Pavlovian theory suggests that consumers actively seek information and use logical and perceptual relations to understand and interpret the world, aligning with the description provided.

In ________, Consumers Can Be Viewed as Information Seekers Who