In _____, the marketer adds related products to an already established brand, knowing that the new products are more likely to be adopted when they are associated with a known and trusted brand name; thus marketers take advantage of the principle of stimulus generalisation.
A) product form extension
B) product line extension
C) category extension
D) copycat marketing

Question

Quizplus · Accepted Answer

Product line extension involves adding related products to an already established brand. This is effective because consumers are more likely to adopt new products when they are associated with a known and trusted brand name, which is based on the principle of stimulus generalization. Product form extension involves introducing variations of the same product, while category extension involves introducing products in a completely new category. Copycat marketing refers to imitating the strategies or products of a competitor.

In _____, the Marketer Adds Related Products to an Already