Marketers can overcome consumer forgetting through _____, and can combat extinction through _____.
A) enhanced customer satisfaction; learning
B) repetition; enhanced customer satisfaction
C) learning; trial
D) none of the above

Question

Quizplus · Accepted Answer

To overcome consumer forgetting, repetition is a key strategy as it helps to reinforce memory and brings back the brand to the forefront of the consumer's mind. To combat extinction, enhanced customer satisfaction is not effective as it does not address the issue of reduced response to a stimulus over time. Instead, learning (e.g. introducing new features, improving quality, etc.) is a more effective strategy to overcome extinction.

Marketers Can Overcome Consumer Forgetting Through _____, and Can Combat