Advertorials and infomercials are attempts from marketers to:
A) make the reader/viewer think it is part of the editorial/programming.
B) deceive consumers by offering products of low-quality nature.
C) appeal to the lower class.
D) all of the above.

Question

Quizplus · Accepted Answer

Advertorials and infomercials are designed to mimic the style and content of editorial and programming content, making the reader/viewer believe it is not an advertisement. This is done to increase the chances of the consumer engaging with the content and ultimately purchasing the product. There is no evidence to suggest that they are intended to deceive consumers with low-quality products or appeal to a specific class.

Advertorials and Infomercials Are Attempts from Marketers To