_____ is where consumers seek out messages that they find pleasant and actively avoid painful or threatening ones.
A) Selective attention
B) Selective exposure
C) Perceptual defence
D) Perceptual blocking

Question

Quizplus · Accepted Answer

Selective exposure is the process where consumers selectively seek out messages that are pleasant or of interest to them, and actively avoid those that they perceive as painful or threatening. Selective attention refers to the ability to focus on certain stimuli while ignoring others, while perceptual defense and blocking refer to psychological processes that protect individuals from being overwhelmed by stimuli that challenge their beliefs or attitudes.

_____ Is Where Consumers Seek Out Messages That They Find