Product placement is a marketing technique used by marketers for many years where a product is integrated into the TV show or film. This technique stems from which concept?
A) Figure and ground.
B) Product and contrast.
C) Figure and contrast.
D) Figure and subject.

Question

Quizplus · Accepted Answer

The concept of figure and ground is fundamental in perception psychology and is used in product placement. It refers to the way we visually distinguish an object (the figure) from its background (the ground). In product placement, the product is made the "figure" to stand out against the "ground" of the movie or TV show scene.

Product Placement Is a Marketing Technique Used by Marketers for Many